47 Online Bookmakers in UK with New Customer Offers & Popular Promotions

Thanks to nearly universal access to the Internet, it has never been easier to encounter some of the best online bookmakers in the UK. Not only can these platforms offer a host of different and exciting options to choose from, but the levels of security and customer service are light years ahead of what could have been expected only a few years ago. Still, not all portals are equal and there are some websites which score head and shoulders above their competitors. It is therefore always wise to appreciate the aspects that serve to define a quality provider.

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What Does It Take to Be a Good Bookmaker in the UK?

We should first appreciate the fact that the competition within this massive industry is staggering. No longer will second-best portals be sufficient. Players are now extremely discriminating in terms of what they are looking for and the functionality of the portal itself. It is therefore prudent to examine some of the metrics that all quality companies tend to have in common.

There are two ways to define a customer-friendly website. First, we refer to on-site navigation and the layout of the pages. Can visitors find what it is that they are looking for? How easy is it to encounter the most relevant sports? How long does the page take to load? Is a help section clearly labelled? Sites which are intuitive in their design will naturally attract a more robust customer base.

The second point to address is the fact that there should be numerous customer service options in the event that an issue arises. Email, live chat widgets and a dedicated toll-free phone number are all recommended.

A growing number of users are now accessing UK bookmaking sites while away from the home or the office. So, it only stands to reason that every portal must be able to be properly displayed on a smartphone or a tablet. This can help to accommodate the needs of those on the go and once again, such an option is destined to attract a wider customer base.

Mobile applications have become synonymous with effective websites and this same principle holds true within the world of bookmaking. A mobile "app" enables clients to quickly and easily visit their account, to view the latest sports standings and perhaps most importantly, to take advantage of the best spreads when they become available. A mobile application also signals that the company is seeking to cater to the needs of their customer base.

There are several benefits associated with an ability to offer numerous deposit and withdrawal options. This enhanced level of flexibility can cater to clients of all levels as opposed to only those who utilise specific tools such as Skrill or PayPal. Also, we should mention that a greater number of payment methods tends to be associated with higher levels of security. Some of the most common forms include:

  • Credit cards
  • Direct debit
  • Online payment portals such as Neteller and PayPal

There are some portals which are now even beginning to accept Bitcoins as payment options. A kaleidoscope of transfer methods are the hallmarks of a reputable bookmaking site.

As a rule of thumb, withdrawal times will naturally vary. This will depend upon the type of service employed. As an example, PayPal states that an online transfer request will take between two and three business days. Transfers directly into one's bank account could take considerably longer. Notwithstanding these general rules, it is still a fact that some bookmaking sites delay withdrawals for an additional amount of time. This is unwise, for clients are likely to become frustrated if their money is not sent as soon as it is requested. There can be cases when processing takes a day, but this is seen as being the maximum amount of allowable time. Summarily, quick withdrawal times reflect a transparent and efficient bookmaking site.

Sports betting is primarily based upon the odds offered, the inherent spreads and the payout rates. One of the biggest selling points of any portal is if the odds are highly favoured towards the client and the payout rates are just as agreeable. According to analysts, the average payout rate is approximately 90 per cent. The remaining percentage is known as the calling rake (reserved for the bookmaker). While this may seem quite high, the fact of the matter is that some firms now offer figures as high as 95 per cent. This is obviously beneficial to the customer in question.

Odds are another major concern. Not only will these ratios determine the payout in question, but they can help to highlight whether or not the bet is thought to be wise. Higher odds (within reason) are always agreeable. Astute spread betters will often compare and contrast the major sites in order to appreciate which ones offer the highest odds.

Live betting options are now becoming extremely common. Why is this the case? We first need to take into account high-speed Internet access and 4G mobile phone speeds. Placing a live bet is extremely exciting, as odds on the spread can change quickly. It has also been shown that bookmaking sites which offer this feature tend to experience higher Internet traffic. In turn, this will help the portal itself to rank higher within the search engine results page (SERP). Higher rankings directly equate to a better overall reputation.

We should never forget that bookmaking is primarily concerned with sports. Whether referring to horse racing, basketball, football or rugby, customers need to be kept up to date at all times. After all, late-breaking information will undoubtedly impact the ways in which they place a bet. This is the primary reason why popular bookmakers will offer live streaming options within their websites. Recall that this is not only concerned with embedded flash videos. Streaming spreads and odds should also be displayed. Any sites which do not offer this decidedly compulsory feature are not considered to be "modern" in the contemporary sense. In fact, such software has already been incorporated into numerous financial portals such as currency trading platforms.

What Offers do Bookmakers Provide to New Players?

Due in part to the competition that has been mentioned throughout this article, it is always critical to attract new players. Although the architecture of the site as well as its internal features are very important, many individuals are interested in offers specifically designed for new applicants. What are some of the most common methods that the best bookmakers in the UK employ?

Perhaps the most common offer for new players is what is known as a one-time deposit bonus on sports. In the majority of cases, this equates to a certain "matched" percentage of the amount that the player deposits. For example, let us assume that a new registrant has just made a deposit of £500 pounds and that a first-time bonus offers a matched twenty per cent. In this case, the player would be entitled to £600 pounds. These funds could then be used towards any live bet.

A no-deposit bonus is essentially a promotion which states that those who register for free will be entitled to a certain amount of free credits. The player can use these credits towards a live bet. However, it will be necessary to make a future deposit in order to claim any accrued winnings.

There can be also times when a player will receive a certain amount of cash back after a deposit or when he or she has placed a specific number of bets. Of course, the exact stipulations will vary between bookmakers.

It is always a good idea to encourage players to sign up utilising their mobile phones, as they will be more likely to play on a remote device. Bookmakers could therefore offer a mobile bonus offer. This reward may include any of the options mentioned within this section.

PayPal is an extremely popular online transfer method and many bookmakers choose to employ this electronic firm. As a way to encourage their clients to use PayPal, specific offers could be present. These may include cash-back rebates, free credits or matched first-time deposit bonuses.

Betting Limits: Why Are High Betting Limits Important?

There are two primary reasons why the best bookmakers in the United Kingdom embrace higher betting limits. The first has to do with sheer financial volume. Referring back to the "calling rake" that was mentioned previously, relatively high limits dictate that the "house" (the bookmaker) makes a higher return on any bets. However, players can benefit as well. Higher limits signify that there are a number of different betting levels. So, the portal will be able to cater to professionals and smaller individuals who may be looking to secure a on-off profit in relation to a match taking place in the near future.

The Asian Handicap: Established Bookmakers Have It in Their Portfolio

The main reason that the Asian Handicap (AH) is included as a sports betting option within many established bookmaking sites is that eliminates the possibility of a draw during a sporting event (represented as 33 per cent). In other words, the outcome of any match can be represented in one of three ways:
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  • A loss
  • A draw (depending upon the sport)
An Asian Handicap prevents a draw from entering into the equation. This is an especially useful option when two competitors or teams are seen as possessing the same skills and levels of expertise. So, betters can instead rely upon their preference for one side or the other.It should also be mentioned that Asian Handicaps are considered to be OPTIONAL as opposed to mandatory. So, customers will have another choice in addition to a standard bet. It is a foregone conclusion that websites which offer flexible betting options will experience a more robust customer base.

Ongoing Promotions for Regular Players

Customer loyalty is paramount to enjoy longevity within this industry. While we have already mentioned the betting bonuses and promotions that are intended for new players, it is just as logical to highlight that reputable bookmaking sites offer unique prizes for ongoing members. Some of the most common include (but might not be limited to):
  • Bonus virtual "credits" that can be used towards live bets.
  • Multi-bet bonuses (higher payouts when customers bet on more than one sport).
  • Virtual credits when one makes a specific number of bets.
  • Access to live forums, useful advice and cashback offers when a bet is placed within a certain period of time.
These are only three examples of the countless number of promotions that currently exist. It is once again wise to take take a look at the largest sites to determine which provides the most impressive online betting bonuses to their players.We have just taken a look at some of the major metrics that the most popular online bookmakers in the UK have to offer. As this industry continues to expand, we should only expect to enjoy even more benefits in this respect.

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