Find the best Online Bookmakers in the UK and Check Their Bonus

Worldwide/In Your Country
↺ Reset Filters
money bonus
9.8

Players from United States are accepted

Add to Favourite
No Code Needed Claim Bonus 1xBet Bonus Info »

100% Bonus on the first deposit up to €100!

freebet bonus
9.7

Players from United States are accepted

Add to Favourite
30fb Claim Bonus 888 Bonus Info »

€30 FREE BETS Place your first bet of €10 and Get two €10 Free Bets and a €10 Free Bet for mobile upon bet settlement!

freebet bonus
9.6

Players from United States are accepted

Add to Favourite
No Code Needed Claim Bonus Bet365 Bonus Info »

Open an account with bet365 today and bet on a huge range of markets with the world’s favourite online sports betting company.

money bonus
9.5

Players from United States are accepted

Add to Favourite
No Code Needed Claim Bonus Betway Bonus Info »

100% Welcome Bonus up to €150

money bonus
9.4

Players from United States are accepted

Add to Favourite
No Code Needed Claim Bonus 22Bet Bonus Info »

100% up to 122€ Bonus on the first deposit plus 22 Bet Points

money bonus
9.2

Players from United States are accepted

Add to Favourite
No Code Needed Claim Bonus ComeOn Bonus Info »

100% up to €25 for the first deposit

money bonus
9.0

Players from United States are accepted

Add to Favourite
ZSSOBA Claim Bonus Betfair Bonus Info »

€100 maximum bonus if you place five €10 single bets and receive a free bet worth €20. A total of 5 times repeatable for max. €100 bonus

money bonus
8.8

Players from United States are accepted

Add to Favourite
No Code Needed Claim Bonus BetVictor Bonus Info »

100% Bonus up to 100 USD for the first deposit

money bonus
8.8

Players from United States are accepted

Add to Favourite
MATCH10 Claim Bonus 10Bet Bonus Info »

New customers only; Min. deposit €15 (no Skrill/Neteller); Use bonus code MATCH10; Bonus amount is 100% of deposit up to €50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 5x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 (1.80) on singles or combo bets with min odds. of 2/5 (1.40) per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Terms apply; 18+

Load More Offers

What Does It Take to Be a Good Bookmaker in the UK?

We should first appreciate the fact that the competition within this massive industry is staggering. No longer will second-best portals be enough. Players are now discriminating in terms of what they are looking for and the functionality of the portal itself. Therefore, it is prudent to examine some of the metrics that all quality companies tend to have in common.

There are two ways to define a user-friendly website. First, we refer to on-site navigation and the layout of the pages. Can visitors find what it is that they are looking for? How easy is it to encounter the most relevant sports? How long does the page take to load? Is a help section clearly labelled? Sites which are intuitive in their design will naturally attract a more robust customer base.

The second point to address is the fact that there should be numerous customer service options in the event that an issue arises. Email, live chat widgets and a dedicated toll-free phone number are all recommended.

A growing number of users are now accessing UK bookmaker sites while away from the home or the office. So, it only stands to reason that every portal must be able to be fully displayed on a smartphone or a mobile device. This can help to accommodate the needs of those on the go and once again, such an option is sure to attract a wider customer base.

Mobile applications have become synonymous with effective websites. And this same principle holds true within the world of bookmakers. A mobile “app” enables clients to quickly and easily visit their account, to view the latest sports standings. And perhaps most importantly, to take advantage of the best spreads when they become available. A mobile application also signals that the company is seeking to cater to the needs of their customer base.

There are several benefits associated with the ability to offer numerous deposit and withdrawal options. This enhanced level of flexibility can cater to clients of all levels as opposed to only those who utilise specific tools such as Skrill or PayPal. Also, we should mention that a greater number of payment methods tend to be associated with higher levels of security. Some of the most common forms include:

  • Credit cards
  • Direct debit
  • Online payment portals such as Neteller and PayPal

There are some portals which are now even beginning to accept Bitcoins as payment options. A kaleidoscope of transfer methods are the hallmarks of a reputable bookmaker site.

As a rule of thumb, withdrawal times will vary as they depend upon the type of service employed. For example, PayPal states that an online transfer request will take between two and three business days. Transfers directly into one’s bank account could take considerably longer. Despite these general rules, it is still a fact that some bookmakers delay withdrawals. This is unwise, for clients are likely to become frustrated if their money is not sent as soon as it is requested. There can be cases when processing takes a day, but this is seen as being the maximum amount of allowable time. Summarily, quick withdrawal times reflect a transparent and efficient bookmaker.

Sports betting is primarily based upon the odds offered, the inherent spreads and payout rates. One of the biggest selling points of any portal is if the odds are highly favoured towards the client and the payout rates are just as agreeable. According to analysts, the average payout rate is approximately 90%. The remaining percentage is the calling rake (reserved for the bookmaker). While this may seem quite high, the fact of the matter is that some firms now offer figures as high as 95%. This is obviously beneficial to the customer in question.

Odds are another major concern. Not only will these ratios determine the payout in question, but they can help to highlight whether or not the bet is thought to be wise. Higher odds (within reason) are always agreeable. Astute spread betters will often compare and contrast the major sites to appreciate which ones offer the highest odds.

Live betting options are now becoming common. Why is this the case? We first need to take into account high-speed Internet access and 4G mobile phone speeds. Placing a live bet is exciting, as odds on the spread can change quickly.  Also, bookmaker sites which offer this feature tend to experience higher Internet traffic. In turn, this will help the portal itself to rank higher within the search engine results page (SERP). Higher rankings equate to a better reputation.

We should never forget that bookmakers are primarily concerned with sports. Whether referring to horse racing, basketball, football or rugby, customers need to be kept up to date at all times. After all, late-breaking information will undoubtedly impact the ways in which they place a bet. This is the primary reason why popular bookmakers will offer live streaming options within their websites. Recall that this is not only concerned with embedded flash videos. Streaming spreads and odds should also be displayed. Any sites which do not offer this decidedly compulsory feature are not considered to be “modern” in the contemporary sense.

What offers do Bookmakers Provide to New Players?

Due in part to the competition, it is always critical to attract new players. Although the structure of the site, as well as its internal features, are very important. Many individuals have a particular interest in the offers for new applicants. What are some of the most common methods that the best bookmakers in the UK use?

Perhaps the most common offer for new players is a one-time deposit bonus. In the majority of cases, this equates to a certain “matched” percentage of the amount that the player deposits. For example, a new registrant has made a deposit of £500 and that a first-time bonus offers a matched 20%. In this case, the player would receive a bonus of £100. Therefore, having £600 to bet with.

A no-deposit bonus is a promotion which states that those who register will receive a certain amount of free credits. However, it will be necessary to make a future deposit to claim any accrued winnings.

There can be times when a player will receive a certain amount of cashback after a deposit or when he or she has placed a specific number of bets. Of course, the exact stipulations will vary between bookmakers.

The Asian Handicap: Established Bookmakers Have It in Their Portfolio

Asian Handicap (AH) is available as a betting option within many established bookmakers. Due to that, it eliminates the possibility of a draw during a sporting event (represented as 33 per cent). In other words, the outcome of any match can be one of three ways:

  1. A win
  2. A loss
  3. A draw (depending upon the sport)

An Asian Handicap prevents a draw from entering into the equation. This is an especially useful option when two competitors or teams equal in possessing the same skills and levels of expertise. So, bettors can instead rely upon their preference for one side or the other. Also, Asian Handicaps are OPTIONAL as opposed to mandatory. So, customers will have another choice besides a standard bet. In conclusion, websites which offer flexible betting options will experience a more robust customer base.

Asian Handicap

Ongoing Promotions for Regular Players

Customer loyalty is paramount to enjoy longevity within this industry. Despite the majority of betting bonuses and promotions being for new players. Likewise, it is logical to highlight that reputable bookmakers offer unique prizes for ongoing members. Some of the most common include:

Bonus virtual “credits”
Multi-bet bonuses (higher payouts when customers bet on more than one sport).
Virtual credits when one makes a specific number of bets.

These are only three examples of the countless number of promotions that currently exist. Once again wise to take take a look at the largest sites to determine which provides the best bonuses for their players.