The Partnership

Parimatch, a global leader in the betting industry, extends its range of sponsorship by partnering with Chelsea Football Club. Parimatch inks a three-year sponsorship deal with the current European champions and six times holders of the Premier League title.

This massive announcement comes days before the 2021/2022 English Premier League campaign kicks off as ‘The Blues’ challenge for the title.

More about Parimatch

Besides being an international giant in sports betting, it also develops technology and marketing solutions in the gambling industry. Parimatch Tech, a global product company, handles the promotion of the Parimatch brand.

The sports betting platform has multiple online sport betting markets to the delight of both seasoned and amateur punters. In addition to the typical sports markets, Parimatch live betting platform has a wide selection of markets and odds.

Apart from Chelsea Football Club, Parimatch also has sponsorship deals with other football clubs in Europe. They include Juventus, Leicester City, Everton and Shakhtar Donetsk.

Benefits of the deal

Parimatch’s partnership with one of the most prominent football clubs in England will benefit both parties. Through its extensive array of digital, social and strategic assets, Parimatch Tech will develop joint branding opportunities for both entities.

Additionally, customers get exclusive Premier League experience for the 2021/2022 season on all sport betting markets including live betting.

Official Statements

The unveiling of the Parimatch and Chelsea Football Club partnership brings excitement and plenty of opportunities going forward for both camps.

According to the Co-CEO at Parimatch Tech, Chelsea FC’s determination perfectly matches the company’s goals and ambition. Mr Roman Syrotian remains confident that the winning mentality of the two brands ushers endless victories and good luck.

Last year was particularly victorious for both brands according to Chelsea FC’s statement. Parimatch extended its borders and launched ground-breaking projects. On the other hand, ‘The Blues’ conquered Europe’s elite for the second time in history.

Mr Guy Laurence expressed the club excitement about the partnership boldly stating the two brands are both born to win!

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