Parimatch sealed a deal with Leicester City as the official First Team Training Wear Partner for the 2020/2021 Premier League. The company is a leading technology and betting company. It offers quality-betting markets, sports technology tools and betting information. This company branding will be in warm-up wear and training clothing worn by Leicester City’s first team. The branding will also include Leicester’s King Power Stadium.

The branding will appear in warm-up and training wear during every domestic and UEFA Europa league fixtures throughout the season. Besides, it will also appear on LED advertising on the pitch on all home Premier League matches, Emirates FA Cup games and Carabao Cup fixtures to take place during the period. It will also appear in all interview backdrops for all top fixtures at the club’s stadium and social media outlets.

Who are Parimatch?

Parimatch is an innovative betting platform that connects emerging and traditional markets with high-quality gambling tools around the world. The site started in Great Britain but spread across the world. It is a reliable and responsible platform focused on mobile players. The betting products on the platform also provide customers with exciting entertainment to enable players enjoy some sports gambling.

According to HarjHir, the Head of Partnerships at Leicester City, Leicester was pleased to partner with Parimatch. It is an exciting international betting company. He added that the company looked forward to working together and growing their respective international profiles.

Additional Information

On the other hand, the Parimatch CEO, Sergey Portnov, said that the partnership was the right fit the company. He said that the Premier League was one of the greatest football competitions worldwide, and Parimatch belonged to the world stage. Sergey also said the Leicester’s rise in the Premier League was one of the surprise stories moving from third-tier football. He said that Parimatch would take their lead to overcome the obstacles it is facing in its quest to succeed in the international gaming industry.

Besides, the CMO at Parimach, Ivan Liashenko, said that Leicester was a miracle maker in the Premier League. She said that miracles result from a fighting spirit and handwork and that Parimatch was glad to be part of their great story. Parimatch also has a foundation that invests in the well-being and health of communities worldwide through sports. You will find a Parimatch review of these initiatives on various platforms around the globe.