Anthony Joshua became a household name when he won the gold medal in the super heavyweight category at the 2012 Olympics in London. Later the following year he would turn pro and go on to win the IBF belt in February 2016. The professional boxer is now a unified world champion and holds three of the four major world boxing championships, the IBF, WBO and WBA titles. Since 2017 he has also held the IBO title. He will defend all four titles in a bout against Alexander Povetkin at Wembley on 22 September 2018.
William Hill – Leaders in their Field
William Hill is looking to expand their services in the American market and they are also considering expanding into the Italian and Spanish markets, making it a great time for them to solidify their partnership with Joshua. William Hill and Anthony Joshua have had a long and productive relationship, with William Hill sponsoring his last five fights. Four of which he won by total knockout. Boxers have a unique ability to become crossover stars and appeal to a fan base wider than just those who are fans of boxing. He joins William Hill’s team of global ambassadors, which includes, Sir Anthony McCoy, Kirsty Gallacher, and Robbie Savage. Joshua announced the partnership with William Hill on Twitter, with a video showing highlights from his training sessions and fights. He stated he was “pleased” and “really impressed” to have partnered with William Hill, saying they were both “leaders in their field” and that they “understand the journey…to become undisputed heavyweight champion.”
The Road Ahead
Anthony Joshua is already a huge name in Britain, regularly selling out Wembley arena. As he continues on his quest to become the undisputed heavyweight champion of the world his global presence should continue to grow. The one title that eludes him is the WBC belt, currently held by Deontay Wilder. If, as experts predict, Joshua is able to become the undisputed champion then this new partnership should be highly lucrative for both parties. Chief executive of William Hill, Phillip Bowcock, described Joshua as one of the “leading sports personalities of his generation” and said that he was the “ideal fit”.